The Influences of Cross Cultural Training Essay Example for Free

The Influences of Cross Cultural Training Essay The influences of cross cultural training on the organisation and staffs Cross-cultural efficiency is very fundamental in international organisations and even in domestic organizations that have suppliers, customers and partners in other countries. We need to firm understanding of it into everything we do, when working across cultures becomes our normal way of working. Therefore, cross cultural training becomes an important part of training employees because organisations want to push their performance to success. Furthermore, by cross cultural training such as leadership development for management across cultures, companies will become more competitive in the global business world. In addition, there are different programs to cover cross cultural training; each program will try to achieve a better understanding of client needs. Generally, Paige,1986 quoted in Bhawuk Brislin (2000) â€Å" defined cross-cultural orientation as training programs designed to prepare people to live and carry out specific assignments as well as those that is designed to prepare people to return to their home country after completing their assignment in another culture†. Nowadays important and big companies send their staffs to other countries to establish and manage their businesses, those staffs are usually chosen because of their skills but it sometimes these skills will be difficult to use in a new environment. So increase the possibility of success of those staffs to use their skills at the same level of their work in their country will be the priority of companies. Therefore cross cultural training is a significant importance to help to reduce the chance of failure in a new work environment. Bean (2006), gives useful information of this topic as in the Australian Context project over 60% of participants like to take more training because their knowledge improved about the culture, also 88% of participants want to be compulsory for all employees in positions of customers contact, and a survey of public sector show that in year 2000 to 2005 the cross cultural training was able to achieve its goals although the level of the training was low compared with the level of demand of increasing the training. So this study will exam the applying of the CCAC theory to cross cultural training, positives and negatives impacts of cross cultural training on both organisation and staffs. Initially, Tarique and Caligiuri (2009), stated that based on CCAC theory cross cultural training will be more effective in a country than pre departure because an employee will exercise what he has learned from training in own country in a country he will work in. Moreover, the theory takes about the sequencing of training activities, which is the activities of cross cultural training, should be over a suitable period to increase employees learning. Finally, CCAC provides guidance about the delivery of cross-cultural training when this guide is used the employees will be able to achieve a good understanding about the training. So based on the theory employees who has trained the cross cultural training will achieve a good improvement about the country culture, knowledge at work, and adjustment in the work and out the work. Secondary, the positive and negative impacts of cross cultural training on organisation and staffs. Firstly, a main goal of CCT is to improve more cosmopolitan directors who have more ability to understand cultural differences and who can apply this understanding in cross-cultural cases. This improvement requires more care to both the reactions and behaviours (Harrison, n.d.). The positive effects as Roysircar, Gard, Hubbell, and Ortega (2005) that described that in the process of self-reflection there was a good result of trainees in the improvement of multicultural organisations. The benefits of cross cultural training (1) decrease the strong of culture shock (2) help trainees to get a level of cultural proficiency faster (3) develop the effective of work (4) the general adjustment of trainees’ families will improve (5) improve the ability of employees to make relationships in work and out of work (6) develop communication, self-maintenance, and perceptual skills ( Eschbach, Parker, and Stoeberl 2001). Selmer (2006) found that big international firms could use cross cultural training to improve the level their global projects and to ensure their expatriates have skills required also they use it to ensure the success of their foreign assignment. Anderson’s (2001) showed that nearly all the expatriates in the private, public and non-government sectors said that their previous overseas experience had helped them to adjust to their new environments. Cultural awareness training use to strengthen the capacity of the team members to Adapt to conditions is unknown. It does not focus on specific geographic areas, but uses any area and clarification of adjustment challenges (Gudykunst et al, 1996). Brandl and Neyer (2009) analysed that goal of Cultural awareness training to change the members of teams behaviours toward information and alternative perspectives. Instead of seeing new information as a threat and refuse it, it teaches trainees to see new information as a chance to master unknown conditions. Brandl and Neyer (2009) also discussed that cultural awareness training improve team knowledge to know ways to deal with unknown situations. This is significantly important to manage uncertainty when working in a team in another environment . We say that CCT helps team members training in a more open approach with other members in global teams, too, it is more likely to be able to control errors that can not be avoided in the interpretation of others Messages and predict their behaviour (Gudykunst, 1998, p. 237). The CCT is so important because May rely on ready-made ​​concepts for others adversely affect the adaptation and experience is likely to lead to a climate of mistrust and exclusion team (Richards, 1996). Training in cultural awareness, When faced with team members how to Solutions for supporting and activating resourc es, they are more willing to explore unknown cases (Glanz et al, 2001). Moreover, cultural awareness training is the study of the main culture of the trainees and their impact on his / her attitude to enable the trainee to understand the differences of a cultural nature (Eschbach et al., 2001). CCT helps to increase managerial benefits in world operations such as cross-cultural discussions, increase the ability of making decisions, improve the relationship with customers, and other management prospects (Harris Moran, 1991). In hierarchical cultures, leaders are the ones who make decisions and staffs are implemented them without any rejection or modification of these decisions, while in cultures of equality, leaders and staffs work together to make decisions and do the implementation of the decision, so employees ,who do cross cultural training to understand these differences, should improve their cultural knowledge as a team early in the formation of the group to build confidence and decrease misunderstandings (Goodman, 2012). In British Petroleum Company a manager of employees mentioned that CCT assists BP Oil managers to create policies for national needs (Hagerty, 1993). CCT affects highly upon the trainees ability to make a positive relationship with the local employees, to achieve the aim of their global assignments (Ko Yang, 2011). Because the world is becoming smaller so CCT has become important for multinational companies to improve the knowledge of cultural difference and to succeed of their expatriates on global assignments, so CCT should lead to increase the performance of these companies (Caligiuri et al, 2001). CCT is important because distressed trainees are appropriate to have emotional support and encouragement to be given at this time (Grove and Tobin, 1985). Also Grove and Torbiorn (1985) proposed that cross-cultural training should try to changes in three psychological things, ‘applicability of behaviour, clarity of mental frame of reference, and level of mere adequacy’, Which leads to maintaining personal identity of the trainees while Change some of the values, behaviour, and ways of thinking patterns and behaviour to make them consistent with those prevailing in the new environment. There is a high demand for the CCT program at private and public firms to increase customer service performances, the fact that short training programs even lead to benefits and generate interest investments in CCT stronger and more focused on the work is likely to achieve greater returns for organizations measurable (Bean, 2006). Ashamalla (1998) argues that foreign language training has to be in CCT because knowing about the language of the host country is the main thing for success in living and working in that country. Rubin (1967) wrote that CCT may be an important technique to reduce of ethnic prejudice. Finally, CCT is concentrating on doing international assignment, and specific cultural issues (Shen and Darby 2006). On the other hand, the negative influences are Berrell, Wright and Hoa (1999), explained that the conflicts can be a significant problem as Australia managers, who worked in joint ventures with Vietnamese managers, wanted to control and manage the work on own way but Vietnamese managers wanted to work together with Australia managers to achieve the goals, also the view of Australia managers with the dealing with issues was open and enthusiastic which pushed Vietnamese managers to view this thing as a negative experience, but they try to solve any disagree problems while Australia mangers faced problems directly which created conflicts. Scullion and Collings (2006) wrote that the realisation of time and energy will be worthless if the cross cultural training programme fail to address key factors of effective performance in the host country. Cultural awareness training recognizes that cultural patterns are difficult tools and inconsistent (DiMaggio, 1997). Cross-cultural training may fail to make an important variation in cross-cultural adaptation and in performance on the global job results in transfer of training problem which is known as the trainee’s failure to apply the knowledge and skills gained in training to his/her work (Burke and Hutchins, 2007; Saks and Belcourt, 2006). The financial cost of trainees’ return to their countries, who fail to do the CCT successfully, is high; some studies put a cost from $50000 to $150000 which loss firms more money than the fact (Black Mendenhall, 1990). When managers, who do CCT, are unable to achieve high chances to their businesses because of they do not have enough cross-cultural skills, they prevent the firms from successfully achieve its strategic goals, also a shortage in management in cross cultural training programme may result a shortage of growth and success internationally (Harrison, n.d.). In summary, this study has sought to show CCAC theory, and its view about cross cultural training which it prefers the trainees do CCT before leaving their country to have an overview about the host country. Furthermore, it shows the positive and negative influences of CCT on both firms and staffs, for example, CCT will improve the performance of both global organisations and employees, communication skills, reducing cultural shock. Although it can create a conflict between staffs and financial cost can be more than needing but this study thinks the advantages of cross cultural training overcome the disadvantages. References: Anderson, B. (2001) Expatriate management: An Australian tri-sector comparative study. Thunderbird International Business Review 43, no. 1: 33–50. Ashamalla, M. (1998). International human resources management practice: The challenge of expatriation. Commercial Reviews, 8(2), 54-65. Bean,R. (2006) The Effectiveness of Cross-Cultural Training in the Australian Context. Research Report. Australia ,Commonwealth of Australia. Berrell, M., Wright, P., Hoa, T. (1999) The influence of culture on managerial behaviour. Journal of Management Development, Vol. 18 No. 7, 1999, pp. 578-589. Black, J. S, Mendenhall, M. (1990), cross-cultural training effectiveness: A review and a theoretical framework for future research. Academy of Management Review, 73(1), 113-136. Brandl, J., Neyer, A. (2009) APPLYING COGNITIVE ADJUSTMENT THEORY TO CROSS-CULTURAL TRAINING FOR GLOBAL VIRTUAL TEAMS. Human Resource Management, May–June 2009, Vol. 48, No. 3, Pp. 341– 353. Burke, L., and Hutchins, H. (2007), Training transfer: an integrative review. Human Resource Development Review, 6, 263–96. Caligiuri, P., Phillips, J., Lazarova, M., Tarique, I., Biirgi, P. (2001). The theory of met expectations applied to expatriate adjustment : the role of cross cultural training. Int. J. of Human Resource Management, 12 :3 May 2001 357-372. DiMaggio, P. (1997). Culture and cognition. American Review of Sociology, 23, 263–287. Eschbach, D., Parker, G., Stoeberl, P. (2001) American repatriate employees’ retrospective assessments of the effects of cross-cultural training on their adaptation to international assignments. Int. J. of Human Resource Management, 12:2 March 2001 270–287. Glanz, L., Williams, R., Hoeksema, L. (2001). Sensemaking in expatriation: A theoretical basis. Thunderbird International Business Review, 43(1), 101–119. Goodman, N. (2012). Your Brain on Culture. Learning Officer, 32-34. Grove, C.L. and Torbiorn, I. (1985) A New Conceptualization of Intercultural Adjustment and Goals of Training, International Journal of Intercultural Relations, 9: 205–33. Gudykunst, W. B., Guzley, R., Hammer, M. R. (1996). Designing intercultural training. In D. Landis R. Bhagat (Eds.), Handbook of intercultural training (2nd ed., pp. 61–80). Thousand Oaks, CA: Sage. Gudykunst, W. B. (1998). Applying anxiety/uncertainty management (AUM) theory to intercultural adjustment training. International Journal of Intercultural Relations, 22(2), 227–250. Hagerty, B. (1993). Trainers help expatriate employees build bridges to different cultures. Wall Street Journal (June 14), Bl. Harris, P. R., Moran, R. T. (1991). Managing Cultural Differences. Houston, TX: Gulf Publishing. Harrison, J. (n.d.). Developing Successful Expatriate Managers: A Framework for the Structural Design and Strategic Alignment of Cross-Cultural Training Programs. HUMAN RESOURCE PLANNING, 17(3), 17- 35. Ko, H., Yang, M. (2011). The Effects of Cross-Cultural Training on Expatriate Assignments. Intercultural Communication Studies XX: 1 (2011) Paige, R. M. (1986). Cross-cultural orientation: New conceptualizations and applications. Lanham, MD: University Press of America. Quoted in: Bhawuk, D., Brislin, R. (2000). CROSS-CULTURAL TRAINING A REVIEW. Delhi Business Review, Vol. 1, No. 1, Jan.2000 Rubin, I. (1967). The reduction of prejudice through laboratory training. Journal of Applied Behavioral Science, 3, 29-50. Richards, D. (1996). Strangers in a strange land: Expatriate paranoia and the dynamics of exclusion. International Journal of Human Resource Management, 7(2), 553–571. Roysircar, G., Gard, G., Hubbell, R., Ortega, M. (2005) Development of counseling trainees multicultural awareness through mentoring English as a second language students. Journal of Multicultural Counseling and Development, 33, 17-36. Saks, A., and Belcourt, M. (2006). An investigation of training activities and transfer of training in organizations, Human Resource Management, 45, 629–48. Scullion, H., Collings, D. (2006) Global staffing [ Internet], Abingdon, Routledge. Available from: http://books.google.co.uk/books?hl=enlr=id=w3LnFQhk_FICoi=fndpg=PA117dq=cross+cultural+trainingots=PO7QGtYn7hsig=KNU3g8vlJXgTMP7AnqRFuIMOzAA#v=onepageq=cross%20cultural%20trainingf=false [Accessed 13 October 2013]. Selmer, J. (2006) Munificence of Parent Corporate Contexts and Expatriate Cross-Cultural Training in China. Research Report. Denmark, Asia Pacific Business Review. Shen, J., and R. Darby. 2006. Training and management development in Chinese multinational enterprises. Employee Relations 28, no. 4: 342–58. Tarique, I., Caligiuri, P. (2009) The role of cross-cultural absorptive capacity in the effectiveness of in-country cross-cultural training. International Journal of Training and Development, 13:3, 148-164.

Zombie in Haiti Essay Example for Free

Zombie in Haiti Essay The word zombie has been popular for several decades since it related to sightings and unsolved mysteries. Mostly, people understand that the word zombie is synonym for undead, ghosts, or monsters. Zombies are a bunch or walking dead-people that seek to feed on human flesh and infect any one that has been bitten by them. The definition is generally motion picture-induced or gained from spooky stories among friends. Anyway, the term is considered mostly as make believe tales that is nothing more than a great Hollywood story. Nevertheless, one cannot escape the logic that every tale as an original story behind it, one that is true and has not been tampered with. Within this paper, we are exploring studies and literatures about the origins of the ‘zombie tale’. Various Exposures on Zombie As mentioned before, most people know zombie and define them based on what they see on Hollywood movies. Nevertheless, there are actually quite a number of literatures –both fiction or scientific- that also cover the story on zombies. The first recorded book that exposed zombies to the western culture was the Magic Island, by W.B. Seabrook in 1929. The book, along with other literatures after it until the 1950, described zombie as a mindless thrall controlled like puppets by mystical masters. They could be reanimated corpses or living humans but never an independent character. Despite the fiction-nature of some literatures, the depiction of Zombie and its characteristics are rich in details and explanations. There are even books on how to survive a worldwide zombie outbreak (Allen, 1986). In movies, the tale of Zombies goes way back to the 1930’s. The first movies about zombies have a strong sexual component within it. In 1968 however, the sexual image of zombies has been decreased substantially cause of George Romero’s ‘Night of the Living Dead’ that identified zombies with cannibalism and awful bodily conditions. This is the popular image on zombies in the modern western movies until this day. Movies like ‘Dawn of the Dead’, TV serials like Buffy the Vampire Slayer and music videos like Michael Jackson’s ‘Thriller’ add popularity to the story of zombie as a mindless, flesh-eating monsters (Allen, 1986). Zombie in Haiti With the popularity of Zombie in Hollywood movies and fictional literatures, the impression of seriousness within the zombie concept was almost entirely gone. Scientific minds will almost instantly assume a fictional tone of voice behind any conversations on zombies. Nevertheless, some researchers have actually performed investigations on zombies and the truth about their existence on the planet. One of the most recognized scientific writers on the ‘zombie tale’ was Wade Davis (1988), with his book ‘PASSAGE OF DARKNESS: THE ETHNOBIOLOGY OF THE HAITIAN ZOMBIE.

Entrepreneurship Theories and Contributions of

Entrepreneurship Theories and Contributions of INTRODUCTION ENTREPRENEURIAL THEORIES Richard Cantillons theory The concept of the entrepreneur (Joseph Schumpeters theory) The entrepreneur and profit (Ludwig Von Misess theory) The modernization of entrepreneurship and entrepreneur (Alexander Gerschenkrons theory) CONTRIBUTIONS Economical Development Job creation Economic growth Contribution to GDP Evaluation of entrepreneurs success Social Contributions Innovation Improvement of standard of living INTRODUCTION Over the last few decades, entrepreneurship has been a controversial topic between individuals and societies as researchers and economists cannot agree on what a concrete definition of an entrepreneur should be. Over and over again, people asked, a~what is an entrepreneur? To answer this question, its imperative that we examine a range of theories available today. Generally speaking, an entrepreneur is a leader who deals with entrepreneurship challenges to start a new venture, idea and/or enterprise in potential industries. For the most part, people argue that the term a~entrepreneur originated from a French economist by the name of Richard Cantillon. At that time, an entrepreneur is associated with the characteristic of willingness to take the responsibilities for the consequences of risk and uncertainty otherwise known as a a~risk-bearer. Today, entrepreneurs exist all over the different industries and they are churning the industries to become more competitive in nature. Many agre e that the entrepreneurial activity is critically substantial to flourish the economy and the business industry (Cauthorn, 1989) and its required to move large corporations forward through innovative changes. Although theorists cannot agree on traditional definition of an entrepreneur, they do, however, agree on the importance of entrepreneurs role and responsibility in society and in the economy. For these reasons, I am required to examine the range of entrepreneurship theories and how entrepreneurs contribute to our economy and society. 2.0 ENTREPRENEURIAL THEORIES 2.1 Richard Cantillons theory Richard Cantillon was a French economist who greatly contributed to both the economy and other areas of society in the late 17th century and early 18th century. He wrote a number of books and journals during his life and one in particular, a~Essai sur la Natur du Commerce en General, that discussed and examine the role and characteristics of an entrepreneur. According to one famous economist, Murray Rothbard, Cantillon was the first theorist to coin the term entrepreneur. With Cantillons creative formulation, the entrepreneurs are the professional in solving on their tasks. He hires employees by paying for their labour prior to finish producing the product and testing it in the market first to see whether or not the goods will sell. It is difficult to determine the exact reaction of the consumer to our product and its prices. Therefore, sometimes, we may invest all of our money into renting land and paying wages to produce a product that does not even sell. In that case, we lose all of our investments. This unpredictability of the consumers behaviours and responses to our products quality and prices is what Richard Cantillon would classify as a~risk. As Cantillon would say, the individual who act as a market arbitrager and promises employees fixed income while dealing with the risk of unstable market price is a a~risk-bearer; an entrepreneur. Cantillon investigated that the entrepreneurs should be responsible for all the progress and consequences. For example, the entrepreneur should be a risk taker on his/her business whether it goes successful or not and he/she needs to be evaluated by the consumers in competitive market. In order to pay the wage for employees and land usage, the entrepreneur should earn the profit much more than his/her expenses. As the entrepreneur makes an uncertain profit due to an uncertain selling price, they should maximise their selling quantities. According to Cantillon, the entrepreneur is an individual that balances between supplie s and demands in the economy. 2.2 The Concept of The Entrepreneur (Joseph Schumpeters theory) This innovative trait was not highly considered as the most fundamental identity of an entrepreneurship back before Schumpeter made develop his theory. What he was investigating has been a factor that missed everyones mind at the time, but that is not important. The main reason why most people did not consider it is because economist cannot fit entrepreneurship into its theory for some reasons therefore some economics who already have done some work on entrepreneurship have the tendency to be follow Cantillons or Says way of thinking. But, for Schumpeter, he needed to investigate other ways of defining entrepreneurship and move away from the traditional models or to search for an alternative understanding. He then discovered that the entrepreneur provides a wide range of price options to have innovative trade and generally, they wish to buy materials with much cheaper price and sell them. Schumpeter used a different approach, compared to Cantillon, when defining his entrepreneur. He heavily emphasized the innovative characteristic as the main function of an entrepreneur. He stated that an entrepreneur is the person who creates new combinations from existing goods and resources in the market. The entrepreneur mainly focuses on developing new products, discovering new markets, investigating new type of organization. From Schumpeters point of view, the entrepreneur is the person who guides new way to create a totally new product. In other words, it is necessary for both the entrepreneurs and consumers. Old industries have lost its usefulness as newly generated innovative methods are introduced because with the new methods, production will be more efficient. The firm will be able to produce more at a lower cost. The production frontier will also be pushed outward. This makes old inventions obsolete and unwanted. Sometimes, even if the economy is depressed by some factors, there is adequate number of stock requested and it motivates the entrepreneurs to start being innovative again. In this way of circulation, Schumpeter utilized entrepreneurship to clarify economic growth, structural change, and business circle by exemplifying his arrangement of economic and his ideas. 2.3 The Entrepreneur and Profit (Ludwig Von Misess theory) In capitalism, the entrepreneurs decide whether to invest or not to invest for their production. If they are unsuccessful to generate in efficient and cheapest way those products that the clients are demanding most urgently, they would be suffered losses and are ultimately dismissed from their competitive entrepreneurial position. Other better entrepreneurs who performed better would be replaced their position. Making decision is an essential activity for the entrepreneur. According to Ludwig Mises who was also Austrian economist, he said he determines for what purpose the factors of production should be employed. (Swedberg, p 91) Any other activities which entrepreneurs should perform are only unintentional to his entrepreneurial concern. Mises stated that there is a common rule that the difference between the entrepreneurs and non-entrepreneurs. Non-entrepreneurs would be confused profits how it should be maximised with other sources. The entrepreneurs are not always perfect of the ir performances due to some reasons. Their position would be reserved by them because they are more responsible and better fit for the performance than other people are in business dealing. They make profit not because they are smart in achieving their duty but they are smarter than other people are. They are not unerring and sometimes making error but they are less responsible and confused less than other people do in entrepreneurship. After of all, Mises concluded his theory that an entrepreneur makes profit by serving the consumers which means the relationship between them is considerably necessary because the primary factor indicating the entrepreneur whether to be successful or not is how they deal with the people, especially the consumers. 2.4 The Modernization of Entrepreneurship and Entrepreneur (Alexander Gerschenkrons theory) Many people will probably agree that the entrepreneurs are considered as the most essential element in the economy and its transformation. There are various ways to define an entrepreneur and it has been argued the definition of entrepreneur for a long time. According to Gerschenkron, for his purpose, it is appropriate to say that economic decisions are determined by the entrepreneurs. Whether it is a small or big decision, or whether the market price has been increased or decreased, all decisions in this process can be called, entrepreneurial decisions. These days, the industry needs large amounts of fixed capital to operate their system because it requires the property, land and machinery. This means entrepreneurs should predict far ahead and be able to make the right decisions into the future. Gerschenkron said the modern industry was indivisible either from the part of technological and organisational movement. New approached to the economy would be continuously appeared and it s hould be developed for both the entrepreneurs and economy. Now only few numbers of entrepreneurs were innovators but most of them are mimics, who were called as a~secondary wave by Schumpeter. The difference between the innovators and the mimics has not been identified clearly however every imitated product from mimics raises large numbers of technical and economical problems that has to be solved immediately. Generally, entrepreneurs  use money as capital and employ staff in order to generate their production however it is very usual circulation how the industrialization is made of. The modern entrepreneurship should be created and new ways approaching to the entrepreneurship should be discovered to develop industrial revolution. ECONOMICS CONTRIBUTIONS 3.1 Job Creations Although the number of employment opportunity has been on decline recent, as a result of the economic downturn and various other many reasons, the role of entrepreneur has still been considered as the key agent responsibility over creation of jobs. Even though most people associate entrepreneurship with self-employment, it is important to notice that in most cases, regardless of how small or big the firm is, a new start-up by an entrepreneur, more often than not, will generate jobs. Assuming that an entrepreneur is an innovative figure as argued by Schumpeter, then when he enters the market, he must be enter with either a new product or services or creating a completely new market segment. Because of this innovative edge, their company will likely to grow as demand increases. This upward demand would require that the firm hires more people to increase production. That is how jobs get created. Especially at this stage in the economic recession, entrepreneur is a substantial agent in h elping move the economy forward and reducing unemployment. According to a recent study in the United Kingdom, the unemployment rate has become a serious issue as the rate continues to climb higher and higher. The figure below illustrates an upward sloping graph indicating that the number of unemployment rate has risen as more and more people fail to obtain a job or get fired. (as cited in trading economics, 2010) From this point, the role of entrepreneurs has been emphasised and they should create more job opportunities. If the government just push for new firms that are not innovative, the firm will probably only provide the same old jobs instead of creating something innovative. The old jobs are not preferable because they do not help in pushing the production efficiency upward. Therefore, we need to encourage the innovative designs of entrepreneurs to help push the production function outward through the creation of something innovative and then driving up demand, as a result of this creativeness, to alleviate unemployment. 3.2 Economic Growth In a way, entrepreneurship and economic growth have a close connection with each other in the sense that when high levels of entrepreneurial activities are present, the economy seems to grow along with it as well. As Schumpeter have discussed in his papers, a growing number of entrepreneurs will boost up the development in economic growth. Swedberg (2000) stated that the significant changes in the economy fields would be managed by the entrepreneur and these important changes would be working slowly by themselves through the business circle. He also implied his thought of change was both economic aspects and social aspects. We still expect high volume of entrepreneurship would associate with economic growth and its development. Therefore, a large number of entrepreneurs should be encouraged to get involved in entrepreneurial activities and should continue to make progress in productive activities, because these activities will lead to economic development. 3.3 Contribution to GDP Over the last few years, the entrepreneurs had contributed tremendously to the recovery of the economy by sustaining or boosting GDP growth, depending on the country. Though the total numbers of new business has slightly decreased, entrepreneurial enterprises still occupies a large percentage of the total number of firms in the countrys GDP (Gross Domestic Profit). Take the private sector in Vietnam for example, it has been estimated that the number of enterprises account for 39 percent of the countrys total GDP (a~Entrepreneurs contributions to national development, n.d.). It has stated that Vietnamese businesses and entrepreneurs have performed well in boosting up the national economy (a~Entrepreneurs contributions to national development n.d.). When the entrepreneur enters the market with his or her creative idea, he or she will attract more consumers to the product because its new and innovative. As more people seek out the goods, the demand for the goods will increase. This incr ease in demand translates to more supplies being required. The firm will need to produce more to not only meet the increased demand in the domestic market, but it will also have to produce more to meet increased demand internationally as well. This increase in production contributes directly into the Gross Domestic Products. 3.4 Evaluation of Entrepreneurs Success. Essential components to be successful in entrepreneurship are considered by many people. Based on its personality and characteristics, the performance of entrepreneur has direct impact to its success and it has been considered by four basic scales to decide whether they are successful or not. First, achievement in business field would be considered. It is the factual evidence how they are performing well in business and it should be first thing that should be indicated. Second, innovation in business should be considered. Based on innovators, it is always required to be innovative and acquisition of new change in business therefore entrepreneurs should be revolutionary innovative and try to attempt to be reformer. Next, entrepreneur should perceive personal control of business consequence. It is important for both the entrepreneurs and individuals due to recognition of business trends and movement. Lastly, entrepreneurs should have self-esteem in their business. It helps dealing with consumers and building reputation. SOCIAL CONTRIBUTIONS 3.5 Innovation Drucker (a~Innovation and entrepreneurship Drucker, P. F.) has been telling us the story about William Conner, a salesperson in the medical industry who decided to start up his own business. Corner begins by having discussions about the problems that surgeons faced during their operations. From these discussions, he was able to learn a lot about the process of a cataract surgery and how it was amazingly easy to operate. While operating, surgeons must make sure that they cut one ligament that has proven to be risky. Conner researched further and learned that theres an enzyme that can melt away those ligaments. He also figured out how to preserve these enzymes during operation procedures. Soon after, he received a patent for his product and that compelled him to enter the niche market with his new way to surgically remove cataracts. With the use of this case, Drucker illustrated how entrepreneurial activities can bring about innovation. William Conner did not care too much about the ca taract surgery; he cared about making profits. It just so happened that when he tried to make the profit, he also contributed to society by inventing something new and improves in its ability to make people healthier. Although, we probably guess how the population will be changing in next few years, it will be so hard to get this kind of chance. These days, many entrepreneurs try to concentrate on a specific industry and on opportunities that already exist, even if its in small and declining industry. Therefore, once again, we must arrange and create policies that can encourage entrepreneurs to be more innovative because their innovations can truly help improve life. 3.6 Improvement standards of living The industrial revolution was considered as one of the most important historical stage in terms of how it helped to improve the standards of living. Increase productivities, innovations, demand and economic growth have all combine to increase and improve employment opportunities. People who never had a job before now have a mean to make money and people who previously had jobs now can move on to a better paying job. With this new income, or increased income, people will be able to purchase more goods to make their life better and healthier. Entrepreneurship plays a significant role in this improvement in standards of living. Entrepreneurs are able to do this my generating more jobs for the people. With these jobs, they will be able to earn an income that can be used to sustain a better or improved lifestyle. Secondly, the innovative nature of an entrepreneur also contributes to this social betterment. As entrepreneurs seek out an opportunity in the market by bringing about new invent ions or combination, they are improving the quality of life in the sense that those new inventions will make life easier, ergonomically speaking. For example, the invention of the iPhone was based on the intention of making money in the market, but as we have learned, it has truly helped people improve their standards of living in that the applications that exist in the iPhone can automate a lot of activities that would normally take manual labour. iPhone have the capacity to act a remote in various areas, make life less tiring. REFERENCES Swedberg, R. (Eds) (2000). Entrepreneurship. Oxford: Oxford University Press. Cauthorn, R.C. (1989). Contributions to a theory of entrepreneurship. USA. Chell, E. (Eds) (2008). The Entrepreneurial personality. London: Routledge. Acs, Z. (2006). a~How is entrepreneurship good for economic growth, Journal of Innovation, 23 February Lee, J. (2007). a~Improve the standard of living, retrieved 15 December, 2010 from http://joeleeblog.com/2007/07/24/improve-the-standard-of-living/ a~Entrepreneurs contributions to national development (2010), retrieved 15 December, 2010 from http://english.vovnews.vn/Home/Entrepreneurs-contributions-to-national-development/201010/120389.vov Arzeni, S. (n.d.) a~Entrepreneurship and job creation, retrieved 16 December,2010 from http://www.questia.com/googleScholar.qst;jsessionid=4AEBE3CD1572F447D4091BF3003DF363.inst2_3b?docId=98682315 Drucker, P. F. (n.d.), a~Innovation and entrepreneurship, retrieved 15 December, 2010 from http://www.bainvestor.com/Innovation-Entrepreneurship-Peter-Drucker.html

Effective Delegation Essay -- Business Delegate Definition Essays

Effective Delegation Introduction   Ã‚  Ã‚  Ã‚  Ã‚  This paper will attempt to show what skills are necessary for effective delegation, and how the managers of the author's organization uses delegation in his or her management responsibilities. The paper will also attempt to show how delegation could be used more effectively within the four functions of management in that same organization. Through delegation managers combine task responsibilities and the authority needed to carry out tasks in the organization. The author will also discuss some advantages of delegation as well as the issue of poor delegation. Delegation   Ã‚  Ã‚  Ã‚  Ã‚  What is delegation? According to Bateman, delegation â€Å"is the assignment of authority and responsibility to a subordinate at a lower level.† (Bateman et al, 2004). By delegating to others this frees up the manager to devote more energy to higher-level activities. These activities can be controlling and leading. â€Å"Delegation is perhaps the most fundamental feature of management, because it entails getting work done through others.† (Bateman et al, 2004). Delegation In A County Jail   Ã‚  Ã‚  Ã‚  Ã‚  In a county jail setting there are several types of managers. These are the jail administrator, the assistant administrator, the county commissioners, the sheriff and his deputies as well as the officers from the local police departments. The management in a county jail setting uses delegation in several ways. One such way occurs when an officer or deputy brings in an inmate for a crime he or she have committed. The officer then delegates the responsibility of getting that inmate to court to the jailer, depending on the seriousness of the crime. Another way is for management to give the jailers authority to discipline an inmate for wrong doing. The author also delegated by having her sub-ordinates pass out canteen, commissary, and razors. Canteen and commissary are personal hygiene and snack items that the inmates purchased. The author was delegated to by her manager in the sense she was put in charge of planning monthly meetings and training sessions. Delegation And The Functions of Management   Ã‚  Ã‚  Ã‚  Ã‚  In the author's organization there is not much planning or organizing that takes place. The only planning that is done is for the monthly meetings and for all training sessions. Training has to be scheduled at different times in order for all employees to... ...n get the job done properly. The third sign of poor delegation is the team is confused, conflicting, or tense. This occurs when the task is not clearly defined. The fourth and final sign is the manager gets questions about delegated tasks too often. This is another clear indication that the task at hand was not explained clearly. (Blair, 1996) Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  In conclusion, â€Å"delegation underpins a style of management which allows your staff to use and develop their skills and knowledge to the full potential.† (Blair, 1996). The main objective of delegation is to get the job done by someone else. However, if the job does not get done properly then the manager is held accountable. In a county jail setting, delegation needs to be strictly monitored to ensure the proper running of the facility as well as the safety of the jailers and inmates. If a person wants to be a good leader, that person needs to be able to delegate effectively. References Bateman, T., & Snell, S. (2004). Management: the new competitive landscape. 6th ed. New York: McGraw-Hill/Irwin. Blair, G. (1996). Retrieved Apr. 12, 2005, from www.see.ed.ac.uk/~gerard/MENG/ME96/Documents/Aspects/ delegate.htm

Obstacles to General Purpose Augmented Reality Essay -- Virtual World

Obstacles to General Purpose Augmented Reality Abstract Augmented reality allows the enhancement of the real world with text, images and virtual objects. General purpose augmented reality is designed to be used continuously, as a part of everyday life. While this is potentially very powerful, it will also be very difficult to implement. Introduction Augmented reality allows the enhancement of the real world with a computer generated virtual world. This virtual world can be simple or complex, and can contain text, labels, sounds, images and even virtual objects that appear to be real. Many uses have been proposed for augmented reality. In general, they can be broken down into two categories: those that use limited augmented reality for a specific task, and those that use a general purpose, continuously worn system. General purpose, continuously worn augmented reality systems hold great potential for enhancing everyday life. They will allow instant and effortless access to vast amounts of information. They will enable seamless interaction with the increasing number of computer systems that we find in our world. They promise new means of enhancing social interaction and communication. The also will have many other uses that have not even been thought of yet. Despite their great promise, general purpose augmented reality systems are very complex and will be very difficult to adequately implement. They have demanding hardware requirements, and also present software problems that are likely to be even more difficult to overcome. Hardware Issues While present portable computers are useful in many respects, the hardware they contain falls far short of what is needed to adequately implement augmented ... ...f this is Surface drawing , an experimental system that allows the creation of 3d objects using gestures. While the problem of designing interfaces is not likely to be fully solved the near future, it will be possible to create interfaces that will be adequate for many situations. Conclusion General purpose augmented reality will have to overcome many obstacles before it can become widespread. It must be able to draw on numerous sources of data, filter that data for relevance and usefulness, be able to effectively and efficiently display that data, and finally allow the user to easily interact with that data. It must also have adequate hardware to support these goals. Despite the challenges it faces, general purpose augmented reality will prove to be very useful in many situations. As it becomes more practical, it is likely to become increasingly common.

The Temporal Lobe and its Effects on Language Essay -- Neurology Neuro

The Temporal Lobe and its Effects on Language My paper has to due with the duties of a Neuropsychologists when examining damage or abnomalities to the Temporal lobe of the human brain and the various impairments that can happen to language. The temporal lobe is a vital area of the brain for many of the humans abilities such as memory and auditory processing, an also language. The neuropsychologist responsibility is for evaluating problems in this area when dealing with a client and implementing therapy solutions. Also the duties of a neuropsychologist are in the aspects of research and developing tools to assist people with temporal lobe malfunctions and other areas of the body too. This paper will delve into these functions of a neuropsychologist and how the practitioner uses these tools to assist people with the various afflictions that arise from problems in the human temporal lobe. A pivotal area of the temporal lobe and language comprehension is the Wernike’s area. When theirs damage to this section of the brain a condition related to language problems is known as Wernike’s Aphasia. Aphasia is known as a severe language impairment but with this version the person is still able to speak fluently but are unable to comprehend written and spoken language. (Kalat, 2005) The principal signs of aphasia are impairments in the ability to express oneself when speaking, trouble understanding speech, and difficulty with reading and writing. Aphasia is most often the result of stroke or head injury, but can also occur in other neurological disorders, such as brain tumor or Alzheimer's disease. The effects of aphasia differ from person to person, and can sometimes b... ...areas of the brain. Unfortunately my client’s condition has not improved from the help of these professionals, and treatments for him are almost to a stand still or non-existent. Works Cited Aphasia.org (2005). Introduction to Aphasia. Retrieved May 2,2005. From Aphasia.org. Appel, A. (1997) What is a Neuropsychologist. Retrieved April 23, 2005. From tbidoc.com. British Medical Association. (2003). Mesial temporal sclerosis lobe epilepsy. Retrieved April 24, 2005. From WWW.info-trac.com. Kalat, J. (2004). Biological Psychology. 8Th edition, Chapter 15.3. Martin, R.C. (2003). Language processing: functional organization and neuroanatomical. Annual Review of Psychology. Annual 2003 p55(35). NewsRX. (2001). Area of Language Recovery in Brain Imaged. Pain & Central Nervous System Week. Jan 13, 2001 p14.

Commodifying Children Through Cartoon

2. Abstract Cartoons are the most frequent, popular and easily accessible source of entertainment to children. Because in today‘s world cartoon industry is one of the most successful and bustling industries in the global market various multinational corporate companies using cartoon in order to attract and influence children to buy their commodity. The present study on ? Commodifying Children through Cartoon: An Anthropological Research on Bangladeshi Children living in Urban Area? ims to find out how various corporate and international company using cartoon to immerse young children with commodity and into popular culture and what kind of effects children show as they begin to associate themselves with more materialistic possessions. For gaining in-depth understanding of the situation several anthropological methods such as observation, informal interviews, Participatory Urban Appraisal, Focus Group Discussion, Questionnaire Survey will be carried out for this study and also S econdary data will be used to support the research study.From this study researcher is expecting to find out that there is a relationship between cartoon endorsement and children impulse buying. It means when a children sees a cartoon endorsed products he/she insists to buy the product. Key words: Cartoon, Children, Commodity, Impulse buying, Corporate Company, Popular culture, Globalization. 3. Introduction: In Today‘s World Consumerism is fundamental to society. The marketing industry is integral to the economy and includes countless businesses and corporations that compete vigorously to survive and increase profits.Therefore they must use marketing strategies that will convince people to buy their products. Over the years, marketing strategies have developed into complicated psychologically targeted persuasive techniques for persuading, manipulating, and altering consumer perceptions. Furthermore, as corporations have advanced their understanding of marketing, they have als o begun to follow people‘s social trends and focus their attention on audiences that wield the most power and money. Over the years, this focus has turned toward children. Marketers now see children as potential and ucrative consumers who can be influenced through media to desire certain products and to either buy or persuade their parents to purchase for them. Because most of the children watch cartoon in their leisure time big corporate company are now using cartoon to sell their product. Over the last several years, child-directed advertising has grown exponentially. These increases indicate that corporations believe in their marketing strategies and therefore continue to invest in them to increase their profits. And for good reason: consumers respond.Children spend on average twenty hours in front of TV in a week and see hundreds of advertisement related to child product. In effect, previous researches have shown that when children reach first grade, they have received an average of 50 new toys a year and can recognize approximately 30 name brands. By age six, girls begin immersing themselves into popular culture, while boys already show interest in masculine commercials and violent video games. This immersion of young children into popular culture consequently has some startling effects as children begin to associate themselves with products and demand more materialistic possessions.There are a few grounds or open space left in urban area of Bangladesh in which children can play. As a result children are spending most of their time in home watching TV especially watching cartoon related program. As the numbers of channels have increased in the recent years so as the Cartoon and advertisement related to cartoon which have allowed the companies to directly access their desired target market. In Bangladesh – Cartoon Network, Disney, Nickelodeon, Pogo and Disney XD provide such platform to the companies to reach the children market.Marketers adve rtise their products through different cartoon characters and promoting different premium offers which make the children to buy these products instantly. Cartoon has become one of the main sources of their entertainment. Accordingly, the cartoon industry is one of the most successful and bustling industries in the global market. Because cartoon has become one the main source of entertainment all around the world various company using cartoon, cartoon characters to sell their product. Today every child is trying to emulate the characters from which they get inspired and pushing themselves to be like them in every manner.If we follow a routine of a child, we can clearly observe that a child wakes up in the morning wearing Disney character Pajamas, roll out of bed sheet having some licensed character on it, his toothbrush and everything covered in his favorite cartoon characters and even in his breakfast he eats up cake or cereal packed in some cute cartoon box. Strapping his Ben Ten b ackpack he moves to school but this commercialism even does not stop in school boundaries. In today‘s world kids have more independence in making their decisions as compared to the earlier generations and they can influence their parents to buy what they like.Parents are spending more on their children these days because they have more disposable income in their hand due to smaller family size and dual incomes. So marketers are trying to catch the attention of children using different means like cartoon, cartoon related figure and advertisement to increase sell. In this research, researcher will try to find out how various corporate and market oriented company using cartoon to immerse young children with commodity(=products) and into popular culture and what kind of effects as children begin to associate themselves with more materialistic possessions.Researcher will also try to show how corporate company using globalization (in this case especially cartoon industry) to their a dvantage to produce a popular culture in order to increase their product sell. The present research proposal is contented in the following way: In 1st part, abstract, introduction, and background of the study, in 2nd part, conceptual and theoretical framework, statement of the problem, objective of the study, rationale of the study and finally research methodology, time plan are discussed. 4.Problematization: Background of study and Literature Review: Today‘s children are the future of the tomorrow. So basically the future depend on how children grow up, that‘s why it‘s important to know what kind of environment they‘re living in and what kind of mentality they‘re developing. If they don‘t learn how to treasure various social and cultural norms including family and friendship and if they grow up in the world of falsehood and consumption there is a possibility that they will become a doll of the corporate world.Bangladesh has a population of 160 mi llion and 73 million or 44 percent of the total populations are children. The total area of Bangladesh is 1,47,570 square km so it‘s a one of the densely populated area in the world. The urban area in Bangladesh is even more densely populated than the rural area and the numbers of urban people are increasing everyday as people from rural area coming to find a place to live in urban area. So there is a competition among people to occupy open space as there are almost no place left in residential area.As people occupying more and more open space and playground, children in urban area have few places left to play. They have to compete with each other to more and more to play in the ground. Therefore most of the children have no choice but to stay in the home and amuse themselves with electric media like TV, computer, video games etc. As the number of the channels grows in Bangladesh so are the cartoon channels. They spending countless hours in front of TV and watching various car toons like Doraemon, Pokemon, Ben 10 just by clicking their remote control.Various corporate company now aware of the situation where children spend a substantial amount of their time watching cartoon and they‘re now trying to use cartoon to take advantage of children. Marketers now see children as potential and lucrative consumers who can be influenced through advertising media to desire certain products and to either buy or persuade their parents to purchase for them. So now they‘re promoting cartoon which will specifically endorse their commodity.Furthermore, children, unlike adults, do not have the critical thinking and analytical skills necessary to make informed decisions and analyze situations; thus they are more vulnerable to manipulations that could harm them. Now the situation is reaching an alarming stage. Children are very willing to buy and associated themselves more with the product that have their favorite cartoon character with it. They are now engulfing themselves in the sea of commodity without realizing it.Although it is natural for society‘s values to change, it is unacceptable that mass marketing and corporate manipulations force society in the direction of carelessness and superfluity. Children's values are degrading into insignificance as they are manipulated into believing the messages corporations advertise. In the following section researcher will try to review some of the existing literature related to child consumerism and globalization. Born to Buy – Juliet B. Schor ?Born to Buy‘ is an excellent book written by Juliet B. Schor.This book is a major contribution to our understanding of a contemporary trend and its effects on the culture. Marketing targeted at kids is virtually everywhere — in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and tele vision. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, examines how marketing efforts of vast size, scope, and effectiveness have created â€Å"commercialized children. Ads and their messages about sex, drugs, and food affect not just what children want to buy, but who they think they are. In this groundbreaking and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. Selling Out Childhood – Kiku Adatto In this article Kiku Adatto reveals that advertising for children has been changing rapidly. Where 25 years ago marketing children‘s products revolve around ? innocence of the child‘ now it is not selling innocence but the selling out of innocence.Today‘s advertisement and market strategy even involve teen nude and sexuality, Teen Vogue is the perfect example for this perspective. She shows how image especially photograp hy‘s theme has change since World War 2 and how image carries subliminal message and how does corporate company use it to sell their product among children. When Childhood Gets Commercialized Can Childhood Be Protected? –Juliet B. Schor In this excellent article Juliet B. Schor shows how childhood is being commercialized through media ( TV, cinema, radio, advertisement, internet etc) and she also turn our attention to how corporate power spends billions of dollars to ommodify children, how this corporate company influence government to stop taking preventive public policy regarding child safety. Consuming Kids: The Hostile Takeover of Childhood – Susan Linn In Consuming Kids, psychologist Susan Linn takes a comprehensive and unsparing look at the demographic advertisers call â€Å"the kid market,† taking readers on a compelling and disconcerting journey through modern childhood as envisioned by commercial interests. Children are now the focus of a marketin g maelstrom, targets for everything from minivans to M counting books.All aspects of children's lives—their health, education, creativity, and values—are at risk of being compromised by their status in the marketplace. Globalization and Children: Exploring Potentials for Enhancing Opportunities in the Lives of Children and Youth. –Natalie Hevener Kaufman and Irene Rizzini In this book Natalie Hevener Kaufman and Irene Rizzini explore and explain how children have been excluded from our conceptualization of the world and our research about globalization.The contributors represent a variety of perspectives from different disciplines including anthropology, sociology, psychology, politics, international relations, law, and economics. Writers argued that Since today we look at the world from the vantage point and the sensibilities that came only through difficult conflicts about children and the meaning of childhood, unpacking those experiences will help us to bette r understand how other cultures are likely to react as their children become part of the forces altering the world everywhere today. Globalization (a Public Culture Book) – Arjun AppaduraiEdited by Arjun Appadurai this book is a collection of essays which makes a striking intervention in the increasingly heated debates surrounding the cultural dimensions of globalization. This books includes discussions about what globalization is and whether it is a meaningful term. Seeking an alternative to the dead-end debate between those who see globalization as a phenomenon wholly without precedent and those who see it simply as modernization, imperialism, or global capitalism with a new face, the contributors seek to illuminate how space and time are transforming each other in special ways in the present era.They examine how this complex transformation involves changes in the situation of the nation, the state, and the city. While exploring distinct regions—China, Africa, South America, Europe—and representing different disciplines and genres—anthropology, literature, political science, sociology, music, cinema, photography—the contributors are concerned with both the political economy of location and the locations in which political economies are produced and transformed.Apparently all the literacy discussed earlier focus on how media and globalization affect children but they did not focus on the idea that there might be a relation between cartoon endorsement and impulse buying and how various corporate and international companies using cartoon to immerse children into popular culture so that children will associate themselves with commodity. 5. Conceptual and theoretical framework For this study researcher is going to use various theoretical concepts. These concepts are drawn from various theorists.Researcher is mainly going to use Karl Marx theory on Media and commodity and also Arjun Appadurai‘s concept of ? Globalizationâ⠂¬Ëœ. First researcher is going to introduce and define the concept then researcher will try to show how they‘re related to each other and to the research problem and finally researcher will try justify why he‘s using these concepts. Cartoon: In this study researcher only going to refer certain type of shows as cartoon. Researcher define cartoon as, ? The two-dimensional illustrated visual art which is created to show on media (especially TV and internet) and supposedly to entertain children is called cartoon?.Researcher for the purpose of this study also called Japanese animation as cartoon. Biologically, a child (plural: children) is generally a human between the stages of birth and puberty. The United Nations Convention on the Rights of the Child defines a child as â€Å"a human being below the age of 18 years unless under the law applicable to the child, majority is attained earlier†. Children generally have fewer rights than adults and are classed as not able to make serious decisions, and legally must always be under the care of a responsible adult.For this study researcher refers child as anyone whose age is between (3. 5-12) years. Children: Capitalism and Corporate Capitalism: Capitalism is an economic system that is based on private ownership of the means of production and the production of goods or services for profit. Other elements central to capitalism include Capital accumulation and often competitive markets. Corporate capitalism refers to a capitalist marketplace characterized by the dominance of hierarchical, bureaucratic corporations, which are legally required to pursue profit.Commodification: By Commodification researcher refers to the process by which something which does not have an economic value is assigned a value and hence how market values can replace other social values. It describes a modification of relationships, formerly untainted by commerce, into commercial relationships in everyday use. Market: In capitali st society market is one kind of system where parties engage in exchange and usually these exchanges is conducted through money. There are usually two kinds of parties that mainly participate in market – 1. Buyer. 2.Seller Popular culture is a hopelessly commercial culture. It is mass produced for mass consumption. Its audience is a mass of non-discriminating consumers. The culture itself is formulaic, manipulative. It is a culture itself which is consumed with brain-numbed and brain-numbing passivity. Popular culture undermine folk culture in order to industrialized and commercialized society. Popular Culture: Globalization: Globalization is the process of international integration arising from the interchange of world views, products, ideas, and other aspects of culture.Put in simple terms, globalization refers to processes that promote world-wide exchanges of national and cultural resources. Advances in transportation and telecommunications infrastructure, including the ri se of the Internet, are major factors in globalization, generating further interdependence of economic and cultural activities. In 2000, the International Monetary Fund (IMF) identified four basic aspects of globalization: trade and transactions, capital and investment movements, migration and movement of people and the dissemination of knowledge.For this the purpose of this study researcher going to mainly focus on effects of the first two aspect of globalization. By ? imagined world‘ researcher refer to the community of people where they belief to have same culture. An important fact of the world we live in today is that many persons on the globe live in such imagined ? worlds‘ and not just in local communities and thus are able to contest and sometimes even subvert the traditional or indigenous mentality that surround them. Imagined World:Mediascapes: ‘Mediascapes' refer both to the distribution of the electronic capabilities to produce and disseminate informati on (newspapers, magazines, television stations, film production studios, etc. ), which are now available to a growing number of private and public interests throughout the world and to the images of the world created by these media. These images of the world involve many complicated inflections, depending on their mode (documentary or entertainment), their hardware (electronic or pre-electronic), their audiences (local, national or transnational) and the interests of those who own and control them.What is most important about these mediascapes is that they provide (especially in their television, film and cassette forms) large and complex repertoires of narratives and images to viewers throughout the world, in which the world of commodity is produced. What this means is that many audiences throughout the world experience the media themselves as a complicated and interconnected repertoire of print, celluloid, electronic screens and billboards. As a result the lines between the Ã¢â‚¬Ë œrealistic' and the fictional landscapes they see are blurred. Mediascapes ‘ produced by private company tend to be image-centered, narrative-based accounts of strips of reality, and what they offer to those who experience and transform them is a series of elements (such as characters, plots and textual forms) out of which scripts can be formed of imagined lives, their own as well as those of others living in other places. Karl Marx Marxist theory emphasizes the importance of social class in relation to both media ownership and audience interpretation of media texts.Whilst content analysis and semiotics may shed light on media content, Marxist theory highlights the material conditions of media production and reception. Marxist ‘critical theory' exposes the myth of ‘value-free' social science. Marxist perspectives draw our attention to the issue of political and economic interests in the mass media and highlight social inequalities in media representations. Marxism helps to situate media texts within the larger social formation.Marxists view capitalist society as being one of class domination; the media are seen as part of an ideological arena in which various class views are fought out, although within the context of the dominance of certain classes; ultimate control is increasingly concentrated in monopoly capital; media professionals, while enjoying the illusion of autonomy, are socialized into and internalize the norms of the dominant or popular culture. Mass media research in this fundamentalist tradition interprets the ‘culture industries' in terms of their economic determination.According to this view, ‘the contents of the media and the meanings carried by their messages are†¦ primarily determined by the economic base of the organizations in which they are produced'. Consequently, ‘commercial media organizations must cater to the needs of advertisers and produce audience-maximizing products. The base/superstructur e model as applied to the mass media is associated with a concern with the ownership and control of the media. The ideological operation of the mass media in the West contributes to the reproduction of the capitalist system.Neo-Marxist stances have typically come to grant more active roles to audiences. As Curran et al. put it, whilst dominant meaning systems are seen as ‘molded and relayed' by the mass media, they are also seen as ‘adapted by audiences and integrated into class-based or â€Å"situated† meaning systems'. Researcher found both traditional Marxism and Neo-marxism perspective useful. So researcher is going to use both perspectives simultaneously. Arjun AppaduraiThe central problem of today‘s global interactions is the tension between cultural homogenization and cultural heterogenization. A vast array of empirical facts could be brought to bear on the side of the ‘homogenization' argument, and much of it has come from the left end of the s pectrum of media studies and some from other, less appealing, perspectives. Most often, the homogenization argument subspeciates into either an argument about Americanization/globalization, or an argument about ‘commoditization‘, and very often the two arguments are closely linked.There will always be a fear in general public about cultural absorption or homogenization. The complexity of the current global economy has to do with certain fundamental disjunctures between economy, culture and politics. An important fact of the world we live in today is that many persons on the globe live in such imagined ‘ worlds' and not just in imagined communities, and thus are able to contest and sometimes even subvert the ‘imagined worlds' of the official mind and of the entrepreneurial mentality that surround.Because researcher‘s one of the main theme in this research is on about the effect of globalization and how corporate company use globalization to expand the ra nge of their product sell researcher found that Arjun Appadurai‘s concept of ? Mediascapes? is very relevant to this research. The main form of entertainment for Bangladeshi children living in Urban Area is watching Cartoon. Because children rely on cartoon for entertaining purpose these cartoon are made in such a way that children are inspired to buy the commodity show in these cartoons.These types of cartoon shows are usually sponsored by corporate company. They use highly advanced market and advertising strategy in cartoons to sell their commodity among children and expand their market zone. These corporate companies use globalization in their favor and try to inject certain kind of notion in children which undermine tradition cultural value and encourage children to think that they belong to popular culture and to an imagined community- The community where the protagonist of the cartoon lives.Because children tend to think that they belong to popular culture and to an imag ined community they tried to buy products that are shows in cartoons. So as we can see the main theoretical concept researcher using are related to each other in a deep level and they are also related to research problem. 6. Statement of the problem Cartoons are the most frequent and easily accessible source of entertainment which we provide to our children. With the vastness of media and extension of channels, it has become easier for children to watch their favorite cartoons on a single click and at he same time it has become more convenient for parents to provide children with this all-time favorite activity of theirs. Time which was previously spent by children in outdoor activities is now replaced, as now they can be found glued to the TV sets for long hours, peering at all sorts of cartoons, mostly without the supervision of elders who are mostly unaware that this might have certain effects on their psychological development later on displayed in their behavior patterns. Child ren‘s values are changing in accordance with the messages major corporations send through cartoon and its related advertising.Major corporations can use their power, money, and influence to sculpt society through advertisements and promote the value systems that will allow them to gain more profit by bombarding consumers with advertisements and connecting their products to certain feelings such as hipness or luxury. The strategy uses peer pressure and an acceptance factor to manipulate children into believing that if they buy product related to cartoon character they will be accepted. Advertisers use such connections to generate consumers‘ mental perceptions of their surroundings, which ultimately influences societal views.Adult consumers are less vulnerable to these advertisements and do not as readily modify their beliefs in accordance; young children, however, are more susceptible to their lure. Thus cartoon and its related advertisers persuade children to disregard t heir values and accept the new values that corporations formulate for them. Although all generations modify their values and beliefs, today's society is accepting and glamorizing current beliefs that are not only superficial—they are immoral. These beliefs are immoral because they disregard the qualities that make people caring and involved.Instead individuals become obsessed with consumption and rashness. Although it is natural for society‘s values to change, it is unacceptable that mass marketing and corporate manipulations force society in the direction of carelessness and superfluity. Children's values are degrading into insignificance as they are manipulated into believing the messages corporations advertise. Children are focusing more on materialism and forgetting and discrediting deeper, more intimate aspects of life such as family and friendship. Being a good person, being well-liked, being a good friend is no longer basic.Instead, consumerism has taken basic va lues of human goodness and warped them into being products in need of labels. To fit in and to be cool, children must wear certain brands or have a certain number of things. The evidence related to this issue is not hard to find. If we follow a routine of a child, we can clearly observe that a child wakes up in the morning wearing Disney character Pajamas, roll out of bed sheet having some licensed character on it, his toothbrush and everything covered in his favorite cartoon characters and even in his breakfast he eats up cereals packed in some cute cartoon box.Strapping his Ben Ten backpack he moves to school but this commercialism even does not stop in school boundary. Nowadays every food company is using some branded characters which gets associated with the company and hence promote the company name. The character of Doraemon is used to advertise the Prince‘s brand food product. Similarly KFC is using the character of Colonel Harland Sanders to promote its brand name. Mos t of the campaigns which became popular in children consisted of branded characters— characters which are used to promote the company products.There is a vast quantity of research that has been performed regarded children, some of them are -violence in mass media and their effects on children, psychological and behavior disorder in children watching TV- but there is not a single research has been done regarding how various corporate and international company using cartoon in their benefit to increase their product sell and also there is very little research has done in Bangladesh regarding this issue.This research will recommend strategies and measures, based on empirical findings, that will helpful to policy maker and law-enforcers to come up with new idea and law that will minimize the problem that have stated in this proposal and will also be helpful to parents who are most concern for their children. Hopefully this study will create some new perspective and knowledge that will help future researchers and educators in their studies. 7. Objectives of the study:The main objective of this study is to find out how various corporate and international companies using cartoon to immerse young children with commodity and into popular culture and what kind of effects children show as they begin to associate themselves with more materialistic possessions. The specific objectives of this study are to find out? how corporate company use cartoon to increase their product sell ? if there is a relation between cartoon endorsement and impulse buying. ? the effects of popular culture on children ? the effect of globalization on children 8. Rationale of the study:There is a vast quantity of research that has been performed regarded children. Children are frequently studied with regard to how the media influences. Most research in this area focuses on how television, movies, music, and video games affect children and adolescents, but relatively little research have bee n done on the link between cartoon endorsement and impulse buying and how various corporate and international company using cartoon to immerse young children with commodity and into popular culture and what kind of effects children show as they begin to associate themselves with more materialistic possessions.Also there is not a single piece of anthropological research has done in Bangladesh regarding how cartoon effect children mind‘s to buy more product. Based on empirical findings, the study will recommend strategies and measures that may be helpful to policy maker and law-enforcer to enforce laws that will minimize the problem and also to parents who are most concern for their children. 9. Research design and methods 9. 1 Assumptions about methodology: This study will follow a quantitative and quantitative research method by which the research will be completed systematically.Theoretically this study is based on Marxist media theory which highlights material conditions of media production and reception and Appadurai‘s concept of ? Mediascapes? which shed lights to how corporate company use globalization to expand the range of their product sell. So in the fieldwork, the relation between cartoon endorsement and children impulse buying, and the information about effects of media and globalization will be collected. Because this research problem is an observable phenomenon the researcher can assume that most of the research methodology that will be used in this research will rely on observation. . 2 Sources of Data: Collection of data is essential for any anthropological research. For the purpose of this study researcher will collect data from different sources which can be grouped into two categories: ? Primary Sources ? Secondary Sources 9. 2. 1. Primary Sources: Primary source of data will be collected for this research for the specific purpose of addressing the problem at hand. That means all data that researcher will collect date directly fro m children, their parents, market and advertising specialist and shopkeeper. 9. 2. 2 Secondary Sources:For this purpose of the research data will also be collected from the secondary sources such as various books, various journals, research works, government publications , census etc. 9. 3 Selection of the study area: 9. 3. 1 Researcher has choosen Mirpur Thana under Dhaka district as study area. There are several kindergarden, elementary schools and shopping malls located in Mirpur and it‘s easy to reach Mirpur because of the various transportation facilities. Mirpur is chosen because researcher will be able to visit different school, malls and neighborhoods pretty easily. . 4 Data Collection Form Primary Sources: 9. 4. 1. 1. Observation Observation is a well-defined methodological component in anthropology. It involves establishing rapport with the research population. The researcher will try to build close relationship with children, children‘s parents and shopkeepers who sells child product. Through observation researcher will try to see how child reacted to product which is associated with their favorite cartoon character and their parent‘s reaction toward their children and shopkeeper strategy to attract children. 9. 4. 1. 2.Focus Group Discussions (FGDs) Focus group discussions will be held in the study area. The objective of these sessions is to collect appropriate and intensive information and create space for target people to discuss and explore issues pertinent to this research proposal. 9. 4. 1. 3. Case Study A case study involves the in depth study of a single example of whatever it is the researcher wishes to investigate. In this study, case study method will be used for focusing the data especially what parents have to say about their children behavior when it comes to the product related to cartoons. . 4. 1. 4. PUA (Participatory Urban Appraisal) This method is now popular in rural development sector. Because Participatory Urb an Appraisal ? emphasizes local knowledge and enables local people to make their own analysis of the problems they face and to identify their own solutions? this tool will help research to find out parents strategies regarding how they cope with their child‘s unreasonable pester for buy commodity and how they plan to discourage children from buying product. 9. 4. 1. 5.Questionnaire Survey This method is an appropriate method to get the required information. A set of questionnaire will be prepared to conduct the field survey. In the present study data will be collected from structured questionnaire. 9. 4. 1. 6. Field Notes: Taking field notes is a field technique which allows researchers to produce a lot of data. During the fieldwork the researcher will keep a notebook which will record a lot of data. 9. 4. 1. 7. Tape Recording: There will be a lot of information that might not be possible to write down on the spot.In this situation the researcher will use tape recorder to reco rd the information. 9. 4. 1. 8. Visual Technique: Different visual techniques such as taking picture, diagram, or video clips will be used to collect data and later explaining situation. For this purpose researcher will use a video camera. 9. 4. 2 Sample Size and Selection of Sample: 9. 4. 2. 1. It is important to select that population which share common characteristics so researcher will select middle and lower middle class children of age ranging from 3. 5 to 12 years as the spend most of their time in front of TV.The sample size of the questionnaire survey will include three kinder garden schools and 30 households 9. 5 Data Analysis and Report Preparation: 9. 5. 1. After completion of the initial search, the materials will be screened and preliminarily data will be sorted out on the basis on broad subjects. Each document will be summarized with a view to eliciting the major findings. 9. 6. Scope and limitation of the proposed research: 9. 6. 1 There will be limited time for this study which will not allow the researcher to study most of the children living in the Mirpur.There is a strong possibility that researcher will get bias response in some of the answers although care will be taken to word when selecting question. A few quantitative findings may have to be drawn on selfestimated data, which may not be very reliable. 10. Timeframes: Activities Fieldwork (Data Collection from primary & secondary sources) Data Processing Data Analysis Writing Revision for submission Print bind & Submit Month May/2013 May/2013 May/2013 May/2013 May/2013 June/2013 Date 1-18 19-22 23-25 26-29 30-31 1st June